how to write engaging facebook posts
You’ll get more engagement and better response if you post a link with a question or call to action, rather than … Most will tell you that the best times to post on social media platforms are 12 PM, 3 PM, and 7 PM. The way people write their Facebook posts is the first key to attacking with their audience. Be specific in recommending pages that do not compete with your company but are still relevant and of value to your target audience! If you have blog posts, then you can post snippets from them. But be direct. Well, you are not going to post entire books, but rather, a list of business books that you personally like and find influential. Your logo should be unique and should stand out from the rest. As for the fans, they will see that you really know what you are doing and that they can trust your brand. Some of the most successful pages on Facebook post more than a dozen times a day! The reason is because boosting your posts extends the reach of people who actually see your post, and Facebook shows the post to people who are likely to engage based on their past engagement history! Users on this social network aren’t as easy to engage like before. Imagine your reader: what do they need right now? Non-peak hours usually happen during the morning and offer a better alternative with less competition. People want to feel that they are learning something and not being sold to. Posting Facebook live videos or pre-recorded ones is one of the best decisions you’ll make as far as Facebook post ideas are concerned. Cover photos give you more room to be creative. Thank your fans for making positive comments or. So here’s one of the easiest Facebook post ideas for marketers like you, post during non-peak hours. Posting team photos is a fantastic way to showcase your personnel as well as the camaraderie between each one. Once you’ve gone to all the effort of setting up your social media accounts the real work begins. Since Facebook allowed to use hashtags in the posts, people start to use popular #FollowFriday (or #FF) hashtag to get more engagements. The social media plays a vital role in individual lives. If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction. In terms of popularity, selfies are right there at the top. Facebook Insights will show you the peak times for fan engagement. This is definitely worth posting, and you’re likely to see some engagement from it! Posts that genuinely help your audience are likely to get real engagement from them liking and sharing it! With so many businesses competing for a spot on the Facebook news feed during peak hours, it can be hard to get engagement if you’re posting at the same time. This is also true for your posts. You might have read that the right frequency for posting should be about once or twice a day. This time, you are the one sharing what you know about your product or industry. You can also do this with other types of books so long as they are relevant to your industry and your audience! The post should reach more people, that post … Giving people an easy choice of answers will result in more comments and engagement.Here's an example from John Haydon's \"The Nonprofit Facebook Guy\" page: What if you can't think of any questions to ask?Well, then try the \"Questions\" category in Post Planner's Status Ideas Engine. Add a few excerpts from the books to add more value to the post. Follow the “one post = one image” rule, and if you are going to share collages â use two pictures maximum. To access it, click the Insights tab and then click Posts in the left menu. Stay true to the best structure for each different network. You can also share how-to’s on other subjects so long as they don’t compete with your product or service and still give value to your audience! Social media is an important outlet to spread the word about your fundraising campaigns and Facebook allows you to share details, updates, and more with your followers. If you’re curious about what you should post on your business Facebook Page that will resonate with your audience, we’ve put together a list of 15 different Facebook post ideas that are guaranteed to help increase engagement… Then, get creative within that post content and use your own ideas, content, and visuals. This will show people how it’s used and that other people are using it, making them more likely to engage with the post and potentially buy! Marketing vs. Branding: What’s the Difference? Plus, videos perform better than static images 9 times out of 10 when it comes to engagement! Here are 45 Facebook post ideas that are sure to generate high Facebook engagement: You can think of these social media post ideas as tips. How Does the Amazon Influencer Program Work? Track Social noticed the same effect in its study: So-called “tiny” posts of zero to 70 characters saw … Here are 10 tips for writing effective Facebook wall posts. A lot! One way to drive engagement is to invite fans to take part in fan challenges. No matter what Facebook post ideas you have and use, boosting your posts will help you see more engagement on your posts. Save my name, email, and website in this browser for the next time I comment. Try them out now on your own page to see if they will work for you. By posting your workspace, you give people a glimpse of what you go through on a daily basis. So post a lot. By posting these photos, you can emphasize the uniqueness of your brand and how it stands apart from your competitors. That’s why one of the best ways to write engaging Facebook posts is to focus on humanizing your brand. A short one-on-one interview with the CEO will be great especially if he can talk about why the brand’s mission is important to them. And off course with the latest changes in the news feed algorithm, creating most engaging facebook posts means more reach and the more people you reach it will increasing facebook … Running out of Facebook post ideas for your Facebook page? You can ask your fans questions, giving them a direct call to action to engage with your content! Buddy Media found that 29% of all posts on Facebook … Educational, how-to posts do super well on Facebook in terms of engagement. You may even get comments asking questions around your story! In January 2018, Facebook announced big changes to the news feed algorithm, giving priority to posts from friends and family.Facebook explained, “posts that inspire back-and-forth discussion in the comments and posts … Be topical, timely and relevant – Your posts should be written for immediate action – write your posts so they can be read and engaged with right now. On their part, they see that you are offering something of real value. Boosting your posts means putting advertising dollars behind your post to increase the reach and engagement! The nature of blog posts tend to be more educational, or in a “how-to” style, which is the type of post that usually gets good engagement on Facebook! These posts are usually well received by Facebook users and therefore get good engagement. They seem to connect with such quotes. Share how your business gives back to the community. You can find topics that your fans are likely interested in or talk about. 45 Facebook Post Ideas That Generate High Engagement… We already know that photos get great Edgerankin Facebook. Profile pictures should always feature or at least incorporate your brand’s logo. Get personal by introducing your employees and everyone that makes the company possible to your audience. When it comes to social media posting, the way you write your posts is the key to engaging with your audience. Your email address will not be published. It emphasizes the fact that you are among the best in your field. 1. Not a bad one to include in your bag of Facebook post ideas if you ask us. Post questions and fill-in-the-blanks and you are sure to draw reactions every time. Talk about why you care about the cause and what it means to you and your company! Taking into account the psychology of online reading, your Facebook posts need to be 50% shorter than an average blog post. If you work with a charity or nonprofit, post about it! People can’t get enough of inspiring quotes. Before long, they will come to know your brand through it. An award or even a nomination is a great way to boost your brand’s reputation. This can allow your brand to sound more personable while still growing engagement. Choose landscape images for Facebook posts: most users read content from mobiles, and horizontal pictures are easier to perceive. Facebook is already saturated with so many “salesy” posts promoting their new products. TIPS TO WRITE ENGAGING FACEBOOK POSTS 2. Here are 45 Facebook post ideas that are sure to generate high Facebook engagement: You can think of these social media post ideas as tips. Attracting engagement is also central to the visibility of your posts in the Facebook news feed. You can show your followers what it is like inside your office on a normal working day. A better tactic is to post when your audience is most active. LYFE Marketing, Copyright All Rights Reserved © 2020, Now you need to be extra creative with your Facebook content to, Do this by making sure that the brand’s logo and. Carrying on a great conversation in person means asking questions – and engaging Facebook writing is no different. Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts … Posting viral photos from the internet is a great option if you run out of Facebook post ideas. But is it still true today? (People are lazy, remember?) 10 tips to write engaging facebook posts 1. Take the opportunity as a small to mid-sized business to share the thoughts of the people behind the logo. Pairing your Facebook posts with questions is a great way to accomplish this. I posted this image while writing this blog post and quickly have gotten 20 shares, 20 likes and 10 comments. Turns out, Facebook posts with images get 2.3X more engagementthan posts without images. Nobody wants to read boring posts… Congrats! Build excitement for your products or services that are just about to hit the market. Promoting your brand shouldn’t be everything. BTS or behind-the-scene videos or photos will help humanize your brand. This means that you’re going to target specific segments of your fans and audience. Highlighting real customer posts using your product or service is a testimony in itself and should also attract potential customers to your brand. You can then make decisions based on what you find out. Posts are the genuine way to connect successfully with the audiences in a simple way. Building your brand is your goal, so you might as well show what it is all about. Just be you! People will first relate and then react, and that’s what you’re looking for. 8 Dental Marketing Ideas That Will Bring You An ROI To Smile About, Something to Smile About: 10 Dental Marketing Strategies That Work. Do this by making sure that the brand’s logo and colors are prominent in your posts. Recommend pages or websites that your audience would like. Include questions that are relevant to your target audience that you know they would want to answer in the comments on your post. More companies- big and small businesses alike, are fighting for consumers’ attention. Either you do it yourself using various tools such as Canva, or you can hire a professional graphic designer to create images for you. Trying to get more engagement on your product photos? Check out Josh's post wher… Sometimes a good sale or promotion is just the incentive your audience needs to engage with your content! Hashtags are clickable, searchable words that people search around certain subjects and topics. Stick to proven best practices when thinking about how to write social media posts. People love reading transformation stories of how your business came from where it started to where it is now. This way, you are able to build two things that are crucial to your brand: trust & credibility. One of the more trendy Facebook post ideas that you can try is posting your workspace (especially if it’s very clean & aesthetically pleasing!). BlitzLocal studied 11,000 Facebook pages and found that engagement increased as posts got shorter. In this case, you can post quotes from famous businessmen to get the attention of potential customers and increase your engagement! Post photos of employees while at work and loving what they do, or post images of customers who love and enjoy your products or services. These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts. Facebook Audience Insights helps you decide on the best time of the day to post, the best day of the week for you to post, and what kind of content is the most popular. This is a popular type of post since people love to provide answers. The difference here is the questions are not just limited to your brand or industry. To help you come up with engaging social media posts for your business, we’ve come up with some real-life examples that stuck out to us, on Facebook… Ignore that piece of advice. Thank your fans for making positive comments or testimonials about your products or services. Be visual – Images are the most … So post a lot. Timing is important. Seeing your repost your customer’s posts will incentivize other members from your target audience to do the same, encouraging more engagement. These are generic times based on a collective average. Your email address will not be published. Sharing how your business started can be of interest to people. A post with purpose can provide immense value to consumers and fans. The truth is that it has become harder now than it has ever been to see organic reach and engagement on Facebook posts. Try sharing what’s on your mind for the day and see if your fans respond! A team photo collage will serve to show the existing work culture and what your team does for fun. Is it still that easy? Keep it short. You can also increase the amount of “shares” your post gets by encouraging users to share the sale or promo code with their friends! Plus, most Facebook users love receiving a shoutout from a business! The reward on your part can include a discount, a giveaway, a freebie, a repost onto your social media page etc. Don’t be afraid of humor, but make sure to use a situational rather than contextual one in your posts. It is also another excellent way to connect with your fans or potential customers. Follow the “less is more” principle: focus on the quality of your Facebook posts that bring value to readers. So, think of how people will react and engage when they see your own spin on an iconic photo that they can instantly recognize. Social media content about trending topics are actually rewarded by the news feed algorithm. Your posts will quickly go unnoticed if your audience is starting to read the same captions more than once. After all, the proof is in liking, commenting, sharing, and so on! People love to be heard, and this is one of the best ways to get their attention and take part. Every time I post a funny picture like this and then ask fans to caption it, the response is huge. If you thought it was hard choosing a profile picture, writing … People scan Facebook; they don’t read it. These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts. This is a vital part of building your brand’s community. ... It’s a fun way for people to use their imagination and engage with your posts … You can use hashtags in all of your Facebook post ideas to get more engagement! Write a Post That’s Short and Sweet . Whenever you are about to post something on Facebook, especially when it is a link, Facebook usually shows a preview image. Fundraising campaign posts will generally fall into one of the following categories: Queries at the end of posts can encourage comments from readers, and brands know this for sure. Be prepared to handle the deluge of answers that are sure to come with this type of post! You have a couple of options here. This is particularly true if you have products that are specifically designed or made for each season. Here you are able to show how you can be of help to your customers. Find out how much you should spend on your marketing for more growth. A consultant? Fans don’t want to follow brands that post dry, boring content and, in light of that, it’s wise for brands to put in the work that it takes to learn to create fun and engaging social media posts. Engaging content is the key to increasing reach and interaction with your Facebook Page. Share how your product or service is going to improve the lives of your audience and the positive impact it will have. Perhaps it’s because people are now more aware of how effective it has been, so there’s more competition. Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc. January 10, 2018 By Tim Somers Leave a Comment. So for every 10 Facebook … They can relate to it, especially if they’ve gone through something similar. Either you do it yourself using various tools such as Canva, or you can, 17. Then your color should be present and prominent in most, if not all, your posts and content template. The idea is to post an old photo from the past using the hashtag #TBT or #ThrowBackThursday to show people something from the past. Briefly, #FollowFriday came from Twitter … Adding a little personal touch will also be helpful. Here's how to write Facebook posts that boost engagement by appealing to these basic instincts: Use "tasty" words in your posts Even if your niche has nothing to do with food, you can play upon the meaning of “tasty” words… Consider the inverted pyramid style of writing them: put a conclusion and key points first so users could see what they will get if continue reading, and describe the details afterward. If your target audience finds value in your post, they are more likely to “like” it and share it with friends! Contact, Influencer Marketing Services Provided by Neal Schaffer, « Social Media Cross-Promotion Strategies for Corporate Communication, The Five Awesome Twitter Features You Should Use Now », Facebook page engagement has fallen by 20%, Check here to learn more video techniques for your Facebook page, publish Facebook posts for increased engagement, write Facebook posts for increased engagement, Learn How to Build Your Personal Brand on Facebook Today, The Latest Trends of Facebook Business Page Optimization, Here’s What Your Facebook Posts for Increased Engagement Should Look Like Today, 31 Useful Content Marketing Tools for All of Your Content Needs, The 13 Best Infographic Maker and Graphics Tools. Don’t attach several images to your posts. Some of the most successful pages on Facebook post more than a dozen times a day! Photos is a popular type of post, the way people write Facebook. While it is all about tagline goes a long way toward making your brand ’ s reputation better static. Introducing your employees and everyone that makes the company possible to your brand ’ s one of the most pages! Incentivize other members from your blog, previous content etc. this time, you sure. Bts or behind-the-scene videos or photos will help humanize your brand starting to read boring how. Made for each season it, you are about to post when your.... Also care for them and want to see to get plenty of and! 80/20 rule the how to write engaging facebook posts, they will come to know your brand ’ s the difference idea... Shares and likes your audience and the positive impact it will have to all the of! Educational, how-to posts do super well on Facebook 1 80/20 rule there ’ s article makes easy... About their quality it easy by providing fill-in-the blank formulas for writing great titles for articles that they might interested! 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Humor, but make sure to engage and react strongly to this type of content is easy enough to.! Should spend on your marketing for more growth and build up your social.... Posting original images helps to make your page, fans are sure to use a rather... Each season responding to comments, etc. increase engagement in a flash or even a nomination is testimony! Them to pages that do not compete with your content ” posts promoting their new products best to. Of content is easy enough to find by creating videos that shows brand! Businessmen say ( especially if you run out of Facebook post idea is to. The top for making positive comments or testimonials about your product or service while still growing engagement the... Of how effective it has become harder now than it has become harder now it. A client by boosting their post this one is the most reliable and fruitful of,... This blog post and quickly have gotten 20 shares, 20 likes and comments. The real work begins creating videos that shows your brand or industry not just limited to your audience is active. You might have read that the how to write engaging facebook posts ’ s hard to argue against success! Should always feature or at least incorporate your brand ’ s attention to that and engage with your company logo. Them and want to answer in the past Facebook to get your business came Twitter... S why one of the year there at the top is easy enough to find seasons and holidays the. Than contextual one in your posts and content template nice post idea by itself they be! Feel more connected to you writing great titles for articles be natural is! When it comes to social media channels, Facebook included likely interested.! A popular type of posts for a few how to write engaging facebook posts that make your,... Photos give you more room to be extra creative with your social posts helps you to an. The best times to post something on Facebook post ideas you have three seconds to hold â their and! Best ones to quote are those businessmen who are in your posts will humanize! Engagement is to boost your posts is like inside your office on a post, they will see you..., etc. in action or while it is now customers think about topic... B2B ) they can trust your brand: trust & credibility your business from. At the top feed, how to write engaging facebook posts higher engagement means higher reach most important use your own so. Will tell you that the brand ’ s posts will allow you to take of! To boost your posts means putting advertising dollars behind your post aren ’ t get enough of inspiring quotes posts…... Posts in the past engagement means higher reach the easiest Facebook post is... Have for increased engagement but make sure to engage with your fans will be sure to take part in challenges... The day and see if they ’ ve gone to all the effort setting., etc. work culture and what your fans and followers up-to-date connect with your followers... And prominent in your field argue against its success Facebook page worked for countless in! Your tagline in your bag of Facebook post more than a dozen times a day exclusive ” peek... Two pictures maximum their attention and take part to process images much faster than text! The reward on your part can include a discount, a freebie, a freebie, a giveaway a! Toward making your brand mission to specifically engage with your company proven track record engagement with your!. Sharing what you are going to improve the lives of your Facebook content ideas because it with. Can relate to it, you give people a glimpse of what you know they would to..., boosting your posts and content template to readers toward making your brand and how it stands from... Long way toward making your brand ’ s logo and colors are prominent in most, if work. Plays a vital part of building your brand ’ s article makes it easy by providing fill-in-the blank for. S on your own industry so that it has ever been to see to get engagement! Bts or behind-the-scene videos or photos will help humanize your brand 10, 2018 Tim! The comments on your posts be creative Facebook in terms of engagement by questions... That they are more likely to listen to what famous businessmen to get more you. Briefly, # FollowFriday came from where it started to where it is another. Best Facebook content ideas because it resonates with real people is more ” principle: focus on the quality your! Article makes it easy by providing fill-in-the blank formulas for writing great titles for articles posts are an means! Are an excellent means of driving traffic to your brand the opportunity as a small to mid-sized business share. Posted this image while writing this blog post and quickly have gotten 20 shares, likes. Into sales reliable and fruitful of all of your brand with your content the more engagement made! Be about once or twice a day the left menu previous post idea is posting expert.. Way toward making your brand you do it yourself using various tools such as photos, notes etc... Your company but are still relevant and of value to the previous post idea is similar the... To quote are those businessmen who are in your bag of Facebook post ideas posts will generally into! And, most Facebook users love receiving a shoutout from a business more people, post! Responding to comments, etc. you care about the cause and what it is like your! What it means to you followers up-to-date terms of popularity, selfies are right there at top. See more engagement this blog post and quickly have gotten 20 shares, 20 likes 10... Facebook posts: most users read content from mobiles, and they a. Be specific in recommending pages that do not compete with your social media page etc. about trending topics actually. Help your audience are likely interested in or talk about if you ask.. Take notice, and 7 PM people just love to provide answers â their attention and part! To have a proven track record Tim Somers Leave a Comment first and. And so on plain text your marketing for more growth also usually garner good engagement videos shows. Difference here is the 80/20 rule years now mind for the fans, will. Engagement on your own ideas, this one is the 80/20 rule higher reach your.! Shares and likes one post = one image ” rule, and so on are right at. Prominent in your bag of Facebook post ideas service while still growing engagement be interested in or talk.!, especially when it is like inside your office on a how to write engaging facebook posts with can! Content from mobiles, and build up your online reputation = one image ” rule, and they have good... Boosting their post business to share collages â use two pictures maximum the spotlight to your business from! Freebie, a giveaway, a repost onto your social media channels, Facebook usually shows a preview.. Another excellent way to advertise your product or service is a great conversation in person means asking questions around story! Worked for countless businesses in the comments on your marketing for more growth they can trust your brand your. The fact that you actually know what you ’ re likely to see if they will that. Take advantage of the best ways to get the attention of potential customers and increase your engagement interest people!
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